New research conducted by Hey Discount has revealed the top skincare trends so far in 2022 and who is leading the fray when it comes to beauty influencers.
 

• Retinol is the biggest skincare trend of 2022, with 1.2 billion views on TikTok and over nine million Google searches.The miracle ingredient everyone’s talking about works differently for everyone, but benefits include the reduction of fine lines, improved collagen production and blemishes reduction.

• James Charles is the highest earning beauty influencer in the study. James Charles’ YouTube channel is currently demonetized; however, he could still make up to $76,785 for posting a sponsored Instagram post. The former CoverGirl ambassador could also earn up to $36,200 for uploading a sponsored TikTok reel.
   

• Overlined lips, caffeine skincare and beta-hydroxy acid were some of the least popular beauty trends of 2022. Despite the hype of caffeine skincare last year, it seems the trend has fallen dramatically, with only 3,078 TikTok views this year.